Career Summary

A professional photographer, fine art photographer and photography lecturer with more than 30 years experience in creating original, diverse, captivating ideas and images across a broad range of industries including Retail, Financial Services, FMCG, the Resources Sector and Private Non Profit Organizations.

Has extensive experience working for creative multi-national advertising agencies including BBDO New York, Batey Ads, DDB, Dentsu, Singapore and Dentsu Japan, J Walter Thomson, Young and Rubicam, McCann, Clemenger BBDO and Ogilvy, Sydney and Melbourne. An international professional with a unique eye and creative and aesthetic capabilities having led projects in Europe, the USA, India, China, Indonesia, Thailand, Cambodia and Brazil.

Proven success working with multinational advertising agencies and directly with clients with a range of budgets, on location and in the studio, with teams of up to twenty people on major advertising or fashion campaigns; equally comfortable working independently on reportage/photo essay projects.

Strengths include

A well rounded experienced photographer with a wealth of knowledge and a multitude of different photographic styles and techniques able to be applied to the unique requirements of any assignment.

Naturally confident, able to make quick, intuitive and sound decisions, and an excellent communicator able to connect with all stakeholders including staff, diverse cultural groups, senior corporate leaders and professional peers. Adept at managing the finances of a project as well as delivering the creative brief.

Extensive experience working directly with clients taking a project from creative concepts and process through to estimates, production, design, post, printing and marketing. This has included fashion campaigns and catalogues, multinational clients and charities, as well as small businesses and local charities.

Effective, organised, enthusiastic, positive, patient and relaxed under pressure.

Professional Experience

I Am Australian Foundation Campaign Launch.
Series of TV commercials featuring black and white reportage photographs about ‘being Australian’ that aired on all major metropolitan and regional TV channels. The images were accompanied by voice over and the music and lyrics of Bruce Woodly’s ‘I am, you are, we are Australian’. TV networks donated $8 million worth of air time and research indicated five out of six adults had seen the commercials. 

Open brief style of assignment, where I was on my own, gave me a lot of freedom but also a huge amount of responsibility.

Myer and Myer Direct
Worked with Myer and Myer Direct when it was based in house at Mattingly and Partners photographing advertising, fashion and home wares.

Hayman Island Resort
Worked directly with the Resort management and TNT Holdings to create a series of images showcasing the resorts many attractions and unique facilities. Including newly renovated restaurants, bars and bungalows, hotel suites and rooms, conference centres, leisure activities, beach club and tours, romantic getaways and cruises, superb cuisine and service, and the islands luxuriant beauty and ambience. Many images included talent. 3 week shoot. Brochure, Print and Image Library.

Puma
Launch of Puma Womens Sport Collection in Australia. Advertising Print and POS Campaign and Brochures. Brief was to come up with an original and stylish photographic concept that set Puma apart from the competition. Result and consequent sales far exceeded clients expectation. Shot in Melbourne and the Gold Coast.

Laura Ashley
Worked directly with client on creative and photography to produce Laura Ashley Advertising Print Campaign. Print, POS and brochures.

Atelier
Worked directly with client on creative and photography to produce a unique ‘European’ look to launch several new designer ranges. Print, POS and brochures.

Schiapparelli, Kayser and Razzamatazz
Worked with various advertising agencies and design agencies on several projects to redesign and reposition brands.

NAB
Location shoot around Australia with George Patterson Y and R Melbourne, using panoramic images of various farming methods, eg wheat, sugar cane, cattle and sheep, showcasing NAB’s commitment to rural Australia. Completely open brief. Covered 3000 km in finding suitable people and locations. 1 week shoot. Outdoor, POS, and Print .

Westin and Crown Plaza Hotels Singapore
Worked with agency DDB Singapore. 3 week shoot included photographing a wide variety of images, including VIP areas, deluxe and 5 star rooms and suites, restaurants and food, interiors and exteriors and leisure areas and activities, all with talent. A complete rebranding of the two hotels.

Exit Studios (1996 – 1998, Founding Partner and Director)
Established 3,000 sq meter photographic studio and commercials (Exit Films) complex and hire studio, that employed several full time staff and had five commercial photographers working on the premises.

Singapore Tourist Board
Shoot with agency Batey Ads, photographing unique aspects of Singapore and promoting International visitors to come and enjoy “special” Singapore. One week shoot. International Print Campaign and POS and Brochures.

Stussy and Stussy Sista
Worked directly with client on creative and photography with ‘shoestring budget’ to produce very original Print and POS campaigns and brochures aimed at the youth market that was very successful in terms of marketing and sales.

Ericson Asia
Shoot on location in Australia with Dentsu, Y and R, Singapore that involved talent and extreme sports and tough sports phones that ran internationally as Outdoor, POS, Print and Brochures.

Telstra Corporate
3 week shoot with Clemenger Melbourne that involved travelling to East Timor and around much of Australia, showcasing Telstra’s commitment to communication, new technology and to rural Australia. TVC’s Print, POS, Outdoor and Brochures.

JAG Clothing and Accessories and relaunch of JAG Denim
Worked with Agency and Client on creative and photography to rebrand Jag Clothing and Accessories and relaunch Jag Denim. Included Outdoor, POS, Print and Catalogues. Shoots included studio shoot in Sydney, and location shoots in Byron Bay and Melbourne.

Gillette/ Oral B
Chosen by BBDO New York to photograph print campaign accompanying International Television Commercials. Commercials included 2 week, $3 million commercial in Sydney with cast and crew of over 90 people and similar productions in Rio de Janeiro and again in Sydney. International Outdoor, POS, Print and Brochures.

Samsung
International Print Campaign shot in Sydney. Worked with advertising agency on open style brief to create several print ads with an international feel with similar colour ambience to link images in the campaign.

International Red Cross
Photographed documentary style an “eye camp” in Sinduli, Nepal where the Red Cross, along with the Fred Hollows Foundation are with Australian eye surgeons, restoring sight to hundreds of blind Nepalese in one of the poorest countries in Asia. Images and accompanying articles were used to raise money to continue the program as well as for a continuing advertising campaign.

Ogilvy Asia
Spent 2 weeks in Siem Riep, Cambodia covering international creative conference of over 500 people. Most of the work involved reportage photography working with charities including Sunrise Children’s Villages, Life and Hope Association, Friends Without A Border and local schools.

Onetel
Chosen by Onetel to work directly with Onetel as Creative Director and Photographer on ongoing creative print campaigns for Australasia and the United Kingdom. Teamed with creative partner Richard Shara to produce 3 very different campaigns. Given open brief to create ‘eye catching and arresting imagery’ for Outdoor, POS, Print and brochures.

Kayser and Razzamataz Hosiery
Worked with graphic designer to launch new Kayser brands in Australia and redesign existing Razzamataz brand.

Meat and Livestock Australia, MLA
Australia is the world’s largest exporter of red meat and livestock. Japan is Australia’s largest market in volume and value terms. Worked with Japanese Agency, Dentsu, photographing beef farmers across Australia, emphasizing that Aussie beef comes from a clean, green natural environment. Outdoor, POS and Print for Asia.

Digital Photography Workshops
Worked with L&P Digital Photographic, Sydney and Phase One Digital to introduce high - end medium format digital photography to industry professionals in Sydney, Melbourne and Adelaide. Workshops were of a two day duration and included studio and location photography. Collaborated with stylists, models and hair and make up artists to create ‘real’ shoots that emphasized the quality and versatility of Phase One.

Omega Swatch
Worked directly with Omega on creative and photography to photograph Ian Thorpe as one of Omega’s 5 international ambassadors. Built pool set in studio and shot Ian on location. International campaign. Outdoor, POS and Print.

Japanese and Korean Fashion Department Store Catalogues and POS
Worked directly with Department Stores Lotte Corp Japan and Korea, Isetan Japan, Shinsegae Korea, and Demian Korea and with Fashion Brands Allo and Lugh and Four Lads Korea to photograph a number of high end fashion catalogues and POS campaigns around Australia until the Australian dollar became to expensive to shoot here.

Veet
Series of Print Ads shot with JWT Sydney that became the International Campaign for Veet all thru Europe.

Guthy Renker
Worked directly with the USA client launching Proactive and Sheercover cosmetics in Australia. Series of Print Ads and POS with Australian actors and Hollywood presenter and celebrity Leeza Gibbons.

Kelloggs
Worked on several brands including a series of Print Ads for Special K that were used internationally.

Keynote Speaker at ACMP ( Australian Magazine and Commercial Photographers ) Conference at Yalumba Winery, Barossa Valley, South Australia
Annual three day conference, where industry professionals get together to showcase professional work, practices, ethics etc.

Launch of ‘Public Dining Room’ Restaurant in Balmoral, Sydney
Worked with Hecker, Phelan and Guthrie, Interior Designers and the new owners of the old Watermark restaurant to create a series of images to be used for the web and for advertising and publicity. Photographs included interiors, food, portraits and photo essay on Balmoral Beach.

Ford Territory – Launch of New Ford Territory Brochure
Worked with JWT Melbourne to photograph on location the new Ford Territory. Australia/New Zealand Brochure and Outdoor.

Launch of Australian Government HealthCare Initiative
Worked with JWT Melbourne to photograph national campaign and series of people based images, promoting a new health initiative demonstrating an alternative approach to family and aged healthcare. Print and Outdoor Campaign.

Host Plus Super and Insurance ‘Expect More’ Campaign and Web launch
Worked with The DM Group to produce a series of panorama style images showcasing the commitment of Host Plus to it’s members across the hospitality, tourism, health, recreation and sport sector industries. Talent based series of images included ballooning, wineries, hotel and resorts, restaurants, sporting and health facilities.

iiNet Print Campaign and Outdoor
Worked with BWM Sydney to create a series of images for Print and Outdoor emphasizing iiNet’s unique product and service in the tele communications and internet service provision industry.

Lonsec Securities Print Campaign
Worked with The DM Group to create a series of photographs of Lonsec’s senior personnel, promoting Lonsec’s unique skills, talent and service that set it apart from it’s competitors.
 

Professional Lecturing Experience

Guest Lecturer at Canberra Institute of Technology, Bachelor of Photography, School of Media and Communication 2003 – 2009
Guest lecturer working with Penny Boyer, Creative Industries Education Manager at CIT presenting Two Day Workshops on Fashion, Beauty, Advertising and Portraiture incorporating the schools of photography, fashion design and hair and beauty.

Sessional Lecturer at RMIT University, Bachelor of Photography, School of Media and Communication
Worked with Alex Syndikas and Gordon Pickard , Program Managers to design and develop new innovative teaching methods and lighting workshops. Sessional Lecturer in Studio Imaging Practice – Second and Third year students and Professional Folio Concept Development – Third year students within the Bachelor of Photography program.

Sessional Teacher at RMIT University VE, School of Media and Communication
Sessional Lecturer teaching Emotive Lighting, Style Merchandising, Produce Commercial Photography, Produce Technical Photo Images and Apply Lighting Techniques within the Diploma of Photo Imaging program.

Sessional Lecturer teaching Fine Art and Contemporary Documentary Photography to Diploma of Visual Arts students in the School of Art. Sessional Lecturer teaching Communication Design final year degree students Photography.

Sessional Lecturer teaching Foundation Studies – Photography to Architecture and Design ( Landscape, Interior, Industrial and Graphic Design ) students, mainly Chinese, prior to them commencing their graduate studies at RMIT University.

Fine Art Photography Projects 2012 – 2018

A photographic series on Hong Kong, including ‘The Abandoned Mansion on the Peak’.

A photographic journey along the Larapinta Trail in Central Australia focusing on landscape photography and including the series ‘The Inland Sea’.

Commissioned fine art portrait series with children for several prominent Melbourne families.

An ongoing series of photographic images on landscapes and people within landscapes around the Mornington Peninsula, Victoria.

A photographic series on the South of France and the Amalfi Coast in Italy encompassing landscape, seascape, people, architecture and abstract photography including the collection ‘Les Calanque’.

An aerial photography series on abstract landscapes in Western Australia, Central Australia and the Barrier Reef, Queensland including the series 'Amadeus and Beyond'.

A landscape series around Jerusalem Walls in central Tasmania, the Bay of Fires in north east Tasmania and Flinders Island in Bass Straight.

A photographic series around the Atlantic coast of France and Spain encompassing landscape, seascape, people, architecture and abstract photography, including the series 'Arcachon and Beyond'.

A photographic series in Park City, Utah and New York focusing on landscapes and cityscapes including ‘A Trip to Cony Island’.

A photographic journey down the Rhone River, ‘From Avignon to Lyon by Barge’, documenting the passing landscape, rural and industrial, as well as the several lochs on the river.

An ongoing photographic series on ‘Port Phillip Bay, the Shipping Channel, the Distant Horizon and a Certain Quality of Light.

A ongoing photographic journey documenting ‘The Horizon Line and Infinity, Light and Abstraction’, a collection of over 100 Fine Art Photographs shot in Western Australia, Northern Territory, South Australia, Tasmania, Victoria, Queensland, NSW, France, Spain, Majorca, Formentera, Italy, the U.K, the USA, and Croatia so far.